A Perfect Fit: Clarks Selects Aerohive’s Wi-Fi Solution

New Technology Will Drive Innovation and Customer Engagement for Iconic Shoe Retailer

Sunnyvale , Calif. — June 17, 2015 — Aerohive Networks ® (NYSE: HIVE) today announced that Clarks, the UK’s leading footwear brand, has selected Aerohive’s Wi-Fi solution to be installed in over 500 Clarks stores and 50 Mothercare stores throughout the UK.

The technology roll-out will be conducted by Jade Solutions via their CROWD WIFI Brand which utilises Aerohive technology. Through the CROWD solution Aerohive will provide Clarks with a comprehensive, secure and robust Wi-Fi service utilising Aerohive’s controller-less, cloud-enabled technology, and will help Clarks to improve customer service, increase efficiency of internal communications, and provide a platform to innovate in-store technologies – now and in the future.

News Facts

  • Services running across the new Wi-Fi network include: guest Wi-Fi for customers (and staff), retail Wi-Fi to enable Clarks staff to use corporate mobile devices for assisted selling, with access to their own transactional website and corporate Wi-Fi to enable staff to access operational corporate-only services and communicate with HQ.
  • Aerohive technology is an integral part of the CROWD offering and was chosen for demonstrating the commercial benefits of its Wi-Fi solution and successfully outlining how it could support the retailer with its vision and customer engagement roadmap, specific to the retail sector.
  • The delivery of this project is a joint partnership between Aerohive and Jade Solutions, with Aerohive being used in the CROWD solution.


“Today’s modern shopping experience is fast evolving into one that is centered on innovative technology and underpinned by robust connectivity,” Mark Brackley, managing director, Jade Solutions. “Clarks has demonstrated how retailers can effectively use technology to engage with their customers, and the importance of creating a bespoke and seamless shopping experience, to remain competitive. By becoming more in tune with their customers and using these methods to better optimise their business, retailers like Clarks will be successful in gaining that competitive edge quickly.”

“Clarks is a historic brand with a fantastic reputation and market share, but to maintain this in a competitive digital-focused retail environment, it’s vital that it invests in technology that will enable it to innovate,” Phil Keeley, principal systems engineer, Aerohive Networks. “Clarks is a great brand to add to Aerohive’s long list of retail customers. The company is keen to push the boundaries of what can be achieved both in store for the customer experience and within its offices to improve employee productivity and efficiency.”

About CROWD and Jade Solutions

CROWD is a revolutionary smart Wi-Fi and analytics package that enables retailers to connect and engage with customers like never before. CROWD’s powerful analytics platform informs retailers with key metrics enabling improvements in marketing, store promotions, operations and overall business strategy. Integrating marketing leading technologies, CROWD provides extraordinary customer and marketing intelligence and is owned and developed by one of the UK’s leading enterprise mobility providers, Jade Solutions. CROWD delivers unprecedented behavioural insights, measuring not only footfall, but how that customer footfall behaves outside, inside and after a store visit. These insights enable CROWD to deliver personalised shopping experiences accessing the customer and their extended contacts through social log in. The CROWD team has over 20 years’ experience in retail designing, implementing and managing business to business connectivity solutions for many of the UK’s leading brands. www.crowdwifi.co.uk.

Safe Harbor Statement

This press release contains forward-looking statements, including statements re-garding new Aerohive product and service offerings and statements regarding their expected performance, market receptiveness and competitive advantage. These forward-looking statements are based on current expectations and are subject to in-herent uncertainties, risks and changes in circumstances that are difficult or impossi-ble to predict. The actual outcomes and results may differ materially from those con-templated by these forward-looking statements as a result of these uncertainties, risk and changes in circumstances, including, but not limited to, risks and uncertainties related to: our ability to continue to attract, integrate, retain and train skilled person-nel, general demand for wireless networking in the industry verticals targeted or de-mand for Aerohive products in particular, unpredictable and changing market condi-tions, risks associated with the deployment, performance and adoption of new prod-ucts and services, risks associated with our growth, competitive pressures from ex-isting and new companies, technological change, product development delays, our inability to protect Aerohive intellectual property or to predict or limit exposure to third party claims relating to its or Aerohive's intellectual property, and general market, po-litical, regulatory, economic and business conditions in the United States and inter-nationally.

Additional risks and uncertainties that could affect Aerohive’s financial and operating results are included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company’s recent annual report on Form 10-K and quarterly report on Form 10-Q. Aerohive’s SEC filings are available on the Investor Relations section of the Company’s website at http://ir.aerohive.comand on the SEC's website at www.sec.gov. All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and Aerohive Networks disclaims any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by law.

About Aerohive Networks

Aerohive (NYSE: HIVE) enables our customers to simply and confidently connect to the information, applications, and insights they need to thrive. Our simple, scalable, and secure platform delivers mobility without limitations. For our over 20,000 customers worldwide, every access point is a starting point. Aerohive was founded in 2006 and is headquartered in Sunnyvale, CA. For more information, please visit http://www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog, join our community or become a fan on our Facebook page.


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